Search Engine Optimization

Search Engine Optimization

Optimized Content Paired with Optimized Strategy.

Our Search Engine Optimization (SEO) strategy starts with website development, but our responsive sites however, are only the first step to optimizing your online presence. 

When potential clients are turning to Google, they are searching for an answer to a particular question they have. They aren’t looking for advertisements or sales pitches. But, in a world of endless information, how do you get seen?

At Legal Communications Group, we help law firms build a strong foundation on valuable content that will increase your law firm’s online visibility, capture new web traffic and turn visits to your website into viable new case leads.

At Legal Communications Group, we know how to find the right balance of content and keyword phrases that will consistently get your firm ranking on the first page of Google’s organic search results and drive conversions.

Custom Content Writing

Blogging is just one of the strategies we use for custom content on your site, we create other custom content initiatives to fit your goals, reach your desired audience and communicate your brand. From FAQs to e-books and longer form content pieces, we make sure your site is packed with diverse and educational content your potential clients are searching for.

In addition to making sure your website ranks high in organic search engine results, the digital marketing specialists at Legal Communications Group can also purchase specifically targeted pay-per-click (PPC) advertisements to help grow your online presence.

We also utilize other Google products such as map listings, local service ads and display advertising to supplement your main PPC search campaign.

By implementing a PPC strategy, you assert control over your digital marketing campaign. Control your budget. Control the location of your audience. Control the terms for which you want to be found.

Pay-Per-Click (PPC)

Custom Landing Pages

After your potential client clicks on an ad, where do they go? This is an important question that most firms overlook or don’t pay enough attention to. In our paid campaigns, we create and implement custom landing pages that speak directly to your audience, addressing their questions and concerns, based on your desired practice areas. These unique pages allow for more of a tailored experience for the user, increased conversion rates, and better tracking and data analytics for your firm.

search-bar-suggestions-looking-for-lawyer

Our SEO Strategy

At Legal Communications Group, our SEO and PPC strategies work together to create the strongest overall digital marketing campaign for your law firm. We build campaigns that deliver optimal results based on your individual budget. 

Give us a call at 215-364-8828 or fill out the contact form below to learn what makes our law firm marketing specialists so unique.

Let’s get the conversation started.

We believe in forging a partnership with our clients, which is key to success. Our team is ready to help you make your marketing goals a reality. 

Name(Required)
This field is for validation purposes and should be left unchanged.
Scroll to Top Skip to content