Search Engine Optimization
Optimized Content Paired with Optimized Strategy.
When potential clients turn to Google, they are searching for an answer to a particular question they have – not looking for advertisements or sales pitches. But how do you get seen in a world of constantly circulating information?
Our Search Engine Optimization (SEO) strategy starts with the careful development of a responsive website. However, this is only the first step to optimizing your law firm’s online presence.
At Legal Communications Group, we help law firms build a strong foundation on valuable content that will increase your law firm’s online visibility, capture new web traffic and turn visits to your website into viable new case leads.
We create and implement the right balance of content and keywords that will consistently get your firm ranking on the first page of Google’s organic search results. This is what drives conversions.
Custom Content Writing
We create custom content initiatives to fit your goals, reach your desired audience and communicate your brand. From FAQs to e-books and longer-form content pieces, we ensure your site is packed with diverse educational content your potential clients are searching for.
In addition to making sure your website ranks high in organic search engine results, our digital marketing specialists can also purchase specifically targeted pay-per-click (PPC) advertisements to help grow your online presence.
We also provide Google products such as map listings, local service ads, and display advertising to supplement your primary PPC search campaign. You assert control over your digital marketing campaign by implementing a PPC strategy. This includes your budget, the location of your audience, and the terms for which you want to be found.
Custom Landing Pages
After your potential client clicks on an ad, where do they go? This is an important question that most firms overlook or don’t pay enough attention to.
We create and implement custom landing pages that speak directly to your audience, addressing their questions and concerns based on your desired practice areas. These unique pages allow for a tailored experience for the user, increased conversion rates, and better tracking and data analytics for your firm for paid campaigns.
Premier SEO Strategy
At Legal Communications Group, our SEO and PPC strategies work together to create the most robust overall digital marketing campaign for your law firm. In addition, we build campaigns that deliver optimal results based on your individual budget.
Give us a call at 215-364-8828 or fill out the contact form below to learn what makes our law firm marketing specialists unique.
Let’s get the conversation started.
We believe in forging a partnership with our clients, which is key to success. Our team is ready to help you make your marketing goals a reality. Give us a call, or fill out the form below.