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Harness the power of social media marketing for your law firm

Often, social media for lawyers is treated as an afterthought in the overall marketing strategy. Yet, creating and executing a robust law firm social media strategy is pivotal to building your brand’s image, client acquisition, and engaging with past clients.

What is the benefit of social media marketing?

  • Custom content development
  • Paid social media strategies
  • Organic social media strategies
  • Strategy analyzing and testing
  • Campaign monitoring and reporting
law firm social media marketing

Engaging Social Media Content For Law Firms

Never underestimate the power of social media for attorneys to elevate your law firm. By harnessing social media for everything it has to offer, you consistently connect with your target audience at a critical point in the marketing funnel.

Analyze and test strategies that propel your goals and objectives

Analyze and test social media marketing strategies

Our data-driven approach to content creation allows us to analyze how different variables, such as photos, video, copy, and targeting strategies affect your brand’s performance. Understanding audience behavior beyond followers and likes and consistently testing these variables helps to ensure your socials’ ongoing success.

Monitor and report key metrics

Depending on your unique goals and objectives, we evaluate your campaigns’ performance using key metrics such as: Awareness, engagement, brand sentiment, referrals and conversions, and customer response rate.
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Reimagine your law firm's social media marketing potential

When we look at consumer habits, it may not be a surprise that nearly 70% of the U.S. population log onto at least one social media account for an average of two hours every day. This offers law firms a unique opportunity to engage with your audience where they are spending their time, making social media marketing for law firms one of the most powerful tools at your fingertips.

Other firms may recognize that social is a necessary element of their marketing mix, but don’t know how to pin it down to get the results they want. This is partially due to social media users becoming more and more resistant to promotional and sponsored content, quickly rejecting the inauthentic and gravitating towards what speaks to and resonates with them.

Ultimately, clicking “create account” is only the baseline to winning users’ attention and consideration. Defined goals, thoughtful research and messaging, targeting and careful execution are what ultimately propel your law firm’s brand towards success on socials.

Custom content development

We meticulously research and craft content designed to reimagine complicated legal topics as interactive, informative and engaging thought leadership content. Infographics, quizzes, and videos are just a few ways our creative team makes a lasting impression through engaging copy, innovative design, and the most effective mix of mediums.

Paid social media strategy

Support your organic social media presence with paid strategies that amplify your message and reach beyond your organic audience through precise targeting. Age, gender, location, and interests are just a few variables we consider in our research to build custom, target audiences aligned with your campaigns.

Organic social media strategy

Establish memorable connections and leave a lasting impression on new and prospective clients through engaging, dynamic, and consistent organic content. Through your organic strategy, we put your brand’s personality front and center and build a loyal community.

Analyze and test social media marketing strategies

Our data-driven approach to content creation allows us to analyze how different variables, such as photos, video, copy, and targeting strategies affect your brand’s performance. Understanding audience behavior beyond followers and likes and consistently testing these variables helps to ensure your socials’ ongoing success.

Monitor and report key metrics

Depending on your unique goals and objectives, we evaluate your campaigns’ performance using key metrics such as: Awareness, engagement, brand sentiment, referrals and conversions, and customer response rate.

The benefits of social media marketing

With a razor-sharp social media strategy, your law firm will not only drive qualified website traffic and attract promising new leads, but it will foster loyalty among past clients. Connecting with these distinct audiences will position your brand as the best choice for your legal services.

Meet your law firm's social media marketing team

Your law firm is in good hands with our team of skilled social media marketing experts.
Colleen Kirlin

Colleen Kirlin

Account Executive
Jen Brett

Jen Brett

Account Executive
Leah Scalfaro

Leah Scalfaro

Account Executive
Samantha Goodman

Sam Goodman

Copywriter