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By Jerry Scullion, Creative Director – Whenever you’re presenting concepts, be it commercial boards, campaign ideas or firm rebranding, never just “email” them. Never! It makes me think of the title of the Bill Murray film, “Lost in Translation”. Because that’s exactly what will happen – your ideas will not get the chance to have ‘you’ […]
A brand’s visibility online is a marketing necessity. This is especially true for law firms, as the market tends to be very niche and more competitive than ever before. This is why more and more law firms have been turning to Search Engine Optimization (SEO) to reach the right audience, in the right place, and […]
You have eye-catching creatives, stellar copy and just the right combination of search engine keyword bids for your law firm’s digital marketing strategy. You would think the marketing materials for your firm are all fired up and ready to go, right? Wrong. The landing page, an isolated page from your website that users are redirected […]
Facebook has expanded far beyond what was once a social media platform just for fun. Now, it is a digital space for people and businesses to coexist and connect. In addition, Facebook Advertising has become one of the most effective marketing tools you could use to grow your law firm. As a lawyer, you thrive […]
From a consumer’s perspective, many antiquated advertising tactics have lost their impact. In this day and age, most consumers have gone digital for their media and know that they are being sold to at many points in their online experience. Therefore, they don’t want to be talked at by corporations competing for their attention, but […]
For years, a business’s search engine performance was either determined by keyword bids or pay per click campaigns. Now, in the realm of Search Engine Optimization, paid search ads are only the tip of the iceberg for your business’s visibility. With newer features like Google My Business, Google Posts and Local Service Ads, companies big […]
The team of legal marketing experts from Legal Communications Group (LCG) recently hosted attorneys from a Tulsa, Oklahoma personal injury law firm to produce a series of television advertisements. The attorneys from Graves McLain visited the LCG production facility to create TV commercials to promote the firm’s services. These advertisements were crafted to raise awareness […]
The team of legal marketing experts from Legal Communications Group (LCG) recently hosted attorneys from a Harrisburg personal-injury law firm at the agency’s video-production facility to produce a series of television commercials and web videos. Attorney-founder Richard Freeburn and attorney Gregg Freeburn of Freeburn Hamilton visited the LCG production facility to create TV spots for […]
Last month, personal injury attorneys from around the nation managed to briefly shake off the winter chill, visiting sunny Orlando, Florida for the annual Legal Communications Group Client Retreat. The retreat, now in its seventh successful year, provides memorable and productive classroom exercises, learning activities and strategy sessions in a relaxed environment. Acknowledging this is […]
The team of marketing experts at Legal Communications Group (LCG) recently traveled to Baltimore, Maryland to complete another successful television production shoot for a long-standing client. The “on-location” shoot took place inside the newly renovated offices of the Yost Legal Group. This personal injury firm, serving clients in Maryland, Pennsylvania and the District of Columbia highlighted […]