Facebook has expanded far beyond what was once a social media platform just for fun. Now, it is a digital space for people and businesses to coexist and connect. In addition, Facebook Advertising has become one of the most effective marketing tools you could use to grow your law firm. As a lawyer, you thrive with people and make a difference in their lives. Reaching them and making a memorable first impression, however, is the very first and most critical step in the process.
Why Should I Make a Facebook Business Page?
Unlike personal profiles, Facebook business pages act as “online storefronts.” This is where you can display important practice information such as your address, phone number, and business hours at zero cost to you. Additionally, you can:
- Provide educational information pertaining to law and your practice
- Post about upcoming events such as community initiatives
- Communicate directly with your community through Facebook Messenger
Best of all, you can create Facebook Ads. This is one of the most powerful perks of this platform. Its reach can be far beyond those who like or follow your page. As a matter of fact, it has the potential to handpick and speak directly to your target audience out of the nearly three billion Facebook users worldwide.
Why Facebook Ads?
Facebook users click on an average of 11 Facebook Ads each month, and the conversion rate is typically higher due to the pinpointed targeting. In addition to increased conversions, Facebook Ads can also increase your firm’s website traffic, while also growing your online presence with more impressions, likes, comments, and shares. Conversions and engagement metrics are important to your campaign’s performance and should be monitored closely throughout an ad’s timeline.
Facebook Ads, however, also have a learning curve. There are many moving parts to consider for a successful Facebook Ad campaign. This includes establishing campaign goals, determining your ideal target audience, crafting copy and determining the right mix of content, including graphics and videos. These components are vital for a successful Facebook Ad campaign. A skilled Facebook marketer will review ads, determine trends, and continuously optimize. In addition, it is especially crucial to make the most of your advertising budget and ensure your dollars are being spent wisely. This is why the insight of a marketing expert can make all the difference in your Facebook Ads experience and provide the best possible return on your investment.
Law Firm Marketing Professionals Fluent in Facebook Ads
Facebook it is one of the most powerful tools you could use to effectively express your law firm’s messaging and make a true impact for your practice. However, it is also essential to keep in mind that the right strategy and management are vital. When handling cases with significantly divided attention, navigating and managing Facebook Ads could be a significant challenge. That’s why hiring a Facebook Ads expert specializing in law firm marketing can help increase your brand awareness, increase conversions, drive more traffic and more.
With our extensive experience with Facebook for Businesses and Facebook Ads, we know what it takes to build upon your relationship with your clientele while attracting promising leads. Get in touch with us by submitting a contact form below or calling our office toll-free at 215-364-8828 today.