From a consumer’s perspective, many antiquated advertising tactics have lost their impact. In this day and age, most consumers have gone digital for their media and know that they are being sold to at many points in their online experience. Therefore, they don’t want to be talked at by corporations competing for their attention, but instead spoken to and form a meaningful connection. Over the past decades, with this shift in consumer preferences, came a shift to a digital, fluid, and consumer-driven market propelled by content marketing.
With Attention Spans Decreasing, Consumers Prefer Something They Value
According to a Pew Research Center study, about half of adults aged 18 to 49 rely on digital media for news and information, and that number is increasing every day. With the constant influx of information at their fingertips, internet users’ attention spans are steadily dwindling as they sift through their news feeds throughout the day. Now, users look for meaningful and authentic messaging in media throughout the entire experience.
So, catching a user’s attention is only half the battle. To retain their focus, you must present something useful or valuable and inspire them to take action. This is where your content marketing belongs, and it must be done carefully and thoughtfully, as a lack of personality and transparency in your content will drive them away.
An Industry Secret To Better Content Marketing
The most optimized content marketing strategy increases traffic, builds trust with your audience, and increases brand awareness drastically, according to the Content Marketing Institute. With its track record of consistently impressive results, you may wonder where to begin when navigating content marketing for your law firm.
It’s simpler than you think; if your firm’s website does not have a blog, consider starting one. If you already have a blog, take it further with media such as podcasts, E-books, and YouTube channels. With in-depth research, careful execution, and a healthy balance of these content marketing pieces, your law firm can start a conversation with its audience that will ultimately lead to conversions.
The Numbers Don’t Lie
Still a skeptic on how content marketing could transform your brand? According to the Content Marketing Institute, here are some figures to consider:
- 77% of internet users read blogs, and after reading recommendations in a blog, 61% of U.S. online consumers have made a purchase.
- Content marketing has conversion rates six times higher than other advertising methods,
- Online businesses that publish 16+ posts a month get 3.5 times more traffic than businesses that post zero to four articles.
- When up against paid search, content marketing gets three times the leads per ad dollar spent.
- Content marketing costs 62% less than outbound marketing and yields over three times as many leads.
We Are The Law Firm Content Marketing Professionals
At Legal Communications Group, our repertoire of content marketing pieces are as impressive as they are impactful. We take our work a step further than your typical content marketing and constantly reveal new ways to tell your brand’s story. To achieve this, we create and publish eye-catching, compelling content proven to convert impressions into leads – and there’s a little bit of everything for everyone.
From coloring books for kids to innovative animations and interactive quizzes offering important legal insight, we take the due time to meet and exceed expectations with the work that we do. The final product? A distinguished, dynamic brand that engages and welcomes potential clients instead of merely trying to win them over.
The Premier Full-Service Law Firm Marketing Agency
From content creation to execution and everything in between, Legal Communications Group has the answer for all of your pressing content marketing questions. We possess the unique talents, skills, and abilities to amplify your brand’s identity through custom-tailored, innovative content marketing to maximize conversions and yield the best quality caseload.
When you consult with a professional about content marketing, you unlock countless opportunities for your firm to grow – so what are you waiting for? Contact us by submitting a form on our website or calling our office toll-free at 215-364-8828 for a free consultation today.