Digital Marketing SEO/PPC/Social
Let Us Implement The Latest Strategies
Search Engine Optimization (SEO)
Having a strong web presence isn’t enough. What good is your web site if no one knows it’s there? Improve your natural search engine rankings by optimizing your site with Legal Communications Group. Search Engine Optimization (SEO) is a comprehensive process aimed at driving your law firm’s web site to the top of the search engine results pages.
More visibility. More accessibility. More cases.
- Keyword Research.
LCG conducts thorough research to identify the keywords and phrases that will drive qualified traffic to your site.
- Competition Analysis.
We then assess how your competing law firms are driving traffic to their sites and for what terms
LCG compiles all results from our research and analyses to optimize your site, including title tags, meta tags, on-page content, site maps and more. We take into consideration all of the known factors that go into the Google algorithm in order to ensure your site ranks high in the search engine results pages.
Pay Per Click Advertising (PPC)
Legal Communications Group will put your law firm in front of your audience when they’re looking for you. By implementing a Pay Per Click strategy, you assert control over your campaign. Control your budget. Control the location of your audience. Control the terms for which you want to be found. Pay Per Click advertising offers the benefit of in-depth reporting. Legal Communications Group tracks which ads bring in the most leads and alter your campaigns to ensure the ads that convert leads receive the largest portion of your budget.
Legal Communications Group will:
- Create a strong keyword list geared towards specific search terms
- Complete a competition analysis to determine the best bids for your keywords
- Select targeted keywords and phrases to ensure qualified leads
- Write strategic ad copy that compels potential clients to click thru
- Manage & modify each campaign on a weekly basis for optimum effectiveness
Social Media Management
Social media marketing refers to the process of gaining traffic or attention through social media sites, such as Facebook, Twitter, YouTube, Google Plus and more, and represents a low-cost, but time consuming strategy. From law firm blogs to Facebook and Twitter, social media allows you to get in front of your audience in a viral way. Legal Communications Group creates custom social media strategies based on your needs. We’ll reach out to your audience through a variety of social media interfaces in an effort to drive traffic to your web site and generate new cases for your firm.
- Custom Law Firm Blog
- Twitter Page
- Facebook Business Page
- LinkedIn accounts for all attorneys
- YouTube Video uploads optimized for all your firms video messaging
We will construct your overall campaign in such a way that your ads display on the first page of the Google results, achieving maximum exposure to the audience who is looking for your search terms.
Don’t continue losing clients to your competitors, call us today. We’ll help your firm grow and increase your current ROI. Call us toll free at 1-800-454-4300, or contact us via the online Free Consultation form.
Get the LCG Advantage on your side.