Robotic Surgery Consumer Awareness Campaign Reaches Out to Millions

January 30th, 2013

The number of serious injuries and medical complications linked to procedures performed using the robotic surgical system continues to increase. Robotic surgery made its debut in 1999, and was intended to revolutionize the way doctors perform routine surgeries such as prostate removal and hysterectomies. Robotic surgery systems were marketed to hospitals big and small, as a way to stay competitive in an increasingly technological marketplace. Additionally this medical device was supposed to decrease the healing time, bruising and scarring.

It is now coming out that there is a lack of credible scientific evidence that demonstrates that robotic surgery has any benefits at all, over traditional surgical methods. In fact, with the increased number of botched robot surgeries, and thousands of injured patients, this technology may not be the Holy Grail it was marketed to be.

Medical Complications From Robotic Surgery

Robotic surgery can severely injure the bowel, bladder and blood vessels. Some of these injuries can even occur without the surgeon knowing it, which can lead to severe complications if left untreated. Injuries and symptoms of robotic surgery include:

  • Tears and/or burns of the intestines
  • Punctured blood vessels
  • Cut ureters
  • Severe bowel injuries
  • Vaginal cuff dehiscence
  • Excessive bleeding
  • Loss of quality of life
  • Death

Not only is robotic surgery a largely new and under-tested technology, but also reports are surfacing every day that doctors are not receiving enough training with the device before operating on patients. The manufacturer of the robotic system only offers a two-day training period for two doctors per hospital, leaving additional training at the hospitals discretion. Many hospitals are urging surgeons to operate with the device in order to begin to re-coop the high cost of the surgical robot, before a surgeon may be fully proficient in the procedure.

The Consumer Education Campaign

Legal Communications Group has been spearheading this campaign every step of the way; implementing local and national ad campaigns to educate consumers about the facts regarding robotic surgery. The roll out campaign includes TV advertising, consumer handouts, mobile billboards, a website and monthly SEO/PPC and social media marketing.

Additionally Legal Communications Group has a bank of 60 live operators on call 24/7 to answer calls and take information from patients who have been harmed as a result of robotic surgery.

To view the website go to www.badrobotsurgery.com

This multi-faceted campaign is intended to educate patients across America of the dangers of robotic surgery, as well as reach out to victims who have already suffered complications resulting from robotic surgery. Over 3,500 calls have already come in from patients who desperately need help.

Advertising for the Bad Robot Surgery mass tort campaign began strategically in Las Vegas, on November 3rd 2012 to target a Gynecological Doctors Convention that took place at Caesars Palace. At this convention the makers of the robotic surgery system were scheduled to speak on the benefits of robotic surgery. Legal Communications group employed a mobile billboard to target Caesar’s Palace and drive around the vicinity during convention hours, alerting all doctors to the potentially serious and fatal consequences of the device.

DaVinci Mobile Billboard Sample Artwork

Strategic TV commercials were placed on local Las Vegas TV stations and on cable TV that went directly in the rooms at the Caesars Hotel & Casino. The impact was highly successful, with several doctors calling in to make inquiries.

Since its inception, the media campaign has run in several large cities throughout the country, with many more scheduled.

Bad Robot Surgery Youtube Channel

If you would like further information on this campaign or are interested in hearing how Legal Communications Group can facilitate your legal marketing strategy, please call us at 800-454-4300 or email loni@legalcommunications.com.