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Creating a breakthrough legal brand requires a customized approach that serves the unique needs of your firm and the audience it serves.
Before we put pen to paper on media, creative or content strategies, we closely examine what makes your brand tick to understand why potential clients should choose you over any other firm. To get there, we work closely with firm stakeholders to identify:
Brand Pillars
(Vision, Mission, & Values)
Brand Position
Brand Voice
Once we’ve established this critical brand foundation,
we have the tools required to craft an overarching communications strategy that:
Promotes Recognition
Builds Trust
Establishes Credibility
Sets You Apart From The Competition
The legal marketplace is crowded with cookie-cutter messaging that ensures that most firms look and sound exactly the same, offering little to no way to differentiate themselves among potential clients.
We leverage this as an opportunity to create custom creative solutions across all applicable media types that work to establish a meaningful connection with your audience and evoke response and action.
The following creative samples illustrate the range of solutions from direct, brand value statement/attorney as subject execution to creative that relies on more evocative storytelling from the client/victim perspective.
Developing a campaign that helps you stand out from the pack is only part of the story.
A solid media strategy is the key to achieving an effective and efficient presence in the market. We start by surveying your brand's current position in the marketplace and identifying market influencing conditions in order to determine where opportunities for effective reach exist.
Competitive Strategies
Audience Demographics
Geography
Available Budget
Once we've identified these external forces we look at modern consumer media habits and audience penetration in your specific market, whether broadcast TV, out-of-home or social media, to determine the optimal mix.
Broadcast/Cable TV
Connected TV/OTT
Radio
Outdoor
Streaming Audio
Digital Display
With a comprehensive media strategy as our foundation, we continuously measure and optimize performance to ensure we're always reaching your potential audience at the right place; at the right time. This approach not only works to reach prospects in their immediate moment of need, but helps to establish first choice, top-of-mind awareness against future prospects.
As part of a 360 marketing approach, we preach the importance of consistently developing content beyond general website practice area copy.
This content, in the form of blogs, user guides/handbooks, landing pages, infographics, animatics, live-action videos, etc., engages audiences during the critical research and consideration phase of their firm search.
Deployed as part of a comprehensive strategy, quality content helps to:
Build Audience Trust and Rapport
Establish Brand Credibility
Drive More Qualified Website Traffic
Convert Higher Quality Leads
The link below contains examples of some of the types of visual content we deploy, from website to social, to engage audiences throughout their entire consumer journey.
From written pieces to static graphics to video, we utilize a robust mix of content designed to educate potential clients and drive conversion.
"I unequivocally recommend Legal Communications Group to any personal injury law firm that is interested in increasing its presence either locally or nationally. I have been a client for over 20 years, and they have been, and are critical to my firm's growth."
Thomas Yost
The Yost Legal Group
"Legal Communications has been our talented marketing partner for the past four years. They have created and produced great product that has helped us remain the premier legal brand in our market while keeping our brand identity and growth objectives in the forefront. They are quick to respond and are very thorough and insightful. I would recommend them to anyone wanting to grow their practice."
Cindy Mario
Carter Mario Law Firm
“The team at Legal Communications Group is fantastic! They are a comprehensive, one-stop agency that handles all of our advertising needs. If you are looking for an agency with personalized attention, quick response and effective ad campaigns- this is your group!”
David Henson
Henson Fuerst Attorneys
Once you’ve had a chance to review creative samples and our preliminary approach, we’d love to continue the conversation and discuss how LCG can serve as your marketing partner.
Thank You!
Joe Iacovella
