Success Begins With a Thoughtful Brand Strategy

Creating a breakthrough legal brand requires a customized approach that serves the unique needs of your firm and the audience it serves.

Before we put pen to paper on media, creative or content strategies, we closely examine what makes your brand tick to understand why potential clients should choose you over any other firm. To get there, we work closely with firm stakeholders to identify:

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    Brand Pillars

    (Vision, Mission, & Values)

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    Brand Position

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    Brand Voice

Once we’ve established this critical brand foundation,
we have the tools required to craft an overarching communications strategy that:

  • Promotes Recognition

  • Builds Trust

  • Establishes Credibility

  • Sets You Apart From The Competition

Powerful, Effective Storytelling That Elevates Your Brand

The legal marketplace is crowded with cookie-cutter messaging that ensures that most firms look and sound exactly the same, offering little to no way to differentiate themselves among potential clients.

We leverage this as an opportunity to create custom creative solutions, across all applicable media types, that work to establish a meaningful connection with your audience and evoke response and action.

The following creative samples illustrate the range of solutions from direct, brand value statement/attorney as subject execution to creative that relies on more evocative storytelling from the client/victim perspective.

Bringing Your Message to the Masses

Developing a campaign that helps you stand out from the pack is only part of the story.

A solid media strategy is key to achieving an effective and efficient presence in the market.

We start by surveying your brand's current position in the marketplace and identifying market influencing conditions in order to determine where opportunities for effective reach exist.

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    Competitive Strategies

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    Audience Demographics

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    Available Budget


Once we've identified these external forces we look at modern consumer media habits and audience penetration in your specific market, whether broadcast TV, out-of-home or social media, to determine the optimal mix.

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    Broadcast/Cable TV

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    Connected TV/OTT

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    Streaming Audio

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    Digital Display/Social

With a comprehensive media strategy as our foundation, we continuously measure and optimize performance to ensure we're always reaching your potential audience at the right place at the right time. This approach not only works to reach prospects in their immediate moment of need, but helps to establish first choice, top-of-mind awareness against future prospects.

Better Web Design. Better User Experience. Better Conversions.

Law firm website design often uses exhausted, generic, off-the-rack solutions. This produces the same forgettable legal website that falls short of expressing a law firm’s unique value to the visitor. It’s what ultimately makes them click away and seek your competitor’s counsel.

In a universe where most legal websites look and function the same, how could yours stand out?

Paving the way for a website that nurtures the client journey from discovery to conversion lies in applying critical elements that enhance user experience.

Your website will be most in-depth touchpoint most of your clients will have with your brand.

Our sites are developed with the most important objective in mind: providing your potential clients with the information they need most within a simple, intuitive interface and guiding the visitor journey from consideration to conversion.


Digital Marketing That Increases SEO Authority, Engagement and Conversions

As part of a 360º marketing approach, we preach the importance of consistently developing content beyond general website practice area copy.

This content, in the form of blogs, user guides/handbooks, landing pages, infographics, animatic, and live-action video, etc., serves to engage audiences during the critical research and consideration phase of their firm search.

Deployed as part of a comprehensive strategy, quality content helps to:

  • Build Audience Trust and Rapport

  • Establish Brand Credibility

  • Drive More Qualified Website Traffic

  • Convert Higher Quality Leads

The link below contains examples of some of the types of visual content we deploy, from website to social, to engage audiences throughout their entire consumer journey.

From written pieces to static graphics to video, we utilize a robust mix of content designed to educate potential clients and drive conversions.

Don't Take My Word For It. See what our clients have to say.

Legal Communications Group can't be beat

Legal Communications Group’s work can’t be beat. Our reputation and success is as important to them as it is to us and it shows every day.

Unequivocally Recommended!

I unequivocally recommend Legal Communications Group to any personal injury law firm that is interested in increasing its presence either locally or nationally. I have been a client for over 20 years, and they have been, and are critical to my firm's growth.

Recommended for anyone wanting to grow their practice!

Legal Communications has been our talented marketing partner for the past four years. They have created and produced great product that has helped us remain the premier legal brand in our market while keeping our brand identity and growth objectives in the forefront. They are quick to respond and are very thorough and insightful. I would recommend them to anyone wanting to grow their practice.

One-stop agency that handles all of our marketing needs!

The team at Legal Communications Group is fantastic!  They are a comprehensive, one-stop agency that handles all of our advertising needs.  If you are looking for an agency with personalized attention, quick response and effective ad campaigns- this is your group!

Once you’ve had a chance to review creative samples and our preliminary approach, we’d love to continue the conversation and discuss how LCG can serve as your full-service marketing partner.

Thank You!

Joe Iacovella

Director of Client Services
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