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ProLz, Author at LCG | The Law Firm Marketing Professionals

ProLz

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Present Your Design Concepts in an Email? Never!

By Jerry Scullion,ย Creative Directorย  –ย  Whenever youโ€™re presenting concepts, be it commercial boards, campaign ideas or firm rebranding, never just โ€œemailโ€ them. Never!ย  It makes me think of the title of the Bill Murray film, โ€œLost in Translation”. Because thatโ€™s exactly what will happen – your ideas will not get the chance to have โ€˜youโ€™ …

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Why You Should Never Underestimate The Power of Facebook Ads For Your Law Firm

Facebook has expanded far beyond what was once a social media platform just for fun. Now, it is a digital space for people and businesses to coexist and connect. In addition, Facebook Advertising has become one of the most effective marketing tools you could use to grow your law firm. As a lawyer, you thrive …

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Content Marketing Could Be The Missing Piece of Your Firmโ€™s Brand Identity

From a consumerโ€™s perspective, many antiquated advertising tactics have lost their impact. In this day and age, most consumers have gone digital for their media and know that they are being sold to at many points in their online experience. Therefore, they donโ€™t want to be talked at by corporations competing for their attention, but …

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Reputation Management and Local SEO: What Your Law Firm Should Know

For years, a businessโ€™s search engine performance was either determined by keyword bids or pay per click campaigns. Now, in the realm of Search Engine Optimization, paid search ads are only the tip of the iceberg for your businessโ€™s visibility. With newer features like Google My Business, Google Posts and Local Service Ads, companies big …

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LCG Hosts Tulsa Client for TV Commercial Shoot

The team of legal marketing experts from Legal Communications Group (LCG) recently hosted attorneys from a Tulsa, Oklahoma personal injury law firm to produce a series of television advertisements. The attorneys from Graves McLain visited the LCG production facility to create TV commercials to promote the firmโ€™s services. These advertisements were crafted to raise awareness …

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Harrisburg Client Creates New Television Commercialsย with LCG Production Team

The team of legal marketing experts from Legal Communications Group (LCG) recently hosted attorneys from a Harrisburg personal-injury law firm at the agencyโ€™s video-production facility to produce a series of television commercials and web videos. Attorney-founder Richard Freeburn and attorney Gregg Freeburn of Freeburn Hamilton visited the LCG production facility to create TV spots for …

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Personal Injury Firms Discuss Growth at Seventh-Annual LCG Client Retreat

Last month, personal injury attorneys from around the nation managed to briefly shake off the winter chill, visiting sunny Orlando, Florida for the annual Legal Communications Group Client Retreat. The retreat, now in its seventh successful year, provides memorable and productive classroom exercises, learning activities and strategy sessions in a relaxed environment. Acknowledging this is …

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LCG Completes Successful Television Production Shoot for Baltimore-Based Client

The team of marketing experts atย Legal Communications Group (LCG) recently traveled to Baltimore, Maryland to complete another successful television production shoot for a long-standing client. The โ€œon-locationโ€ shoot took place inside the newly renovated offices of the Yost Legal Group. This personal injury firm, serving clients in Maryland, Pennsylvania and the District of Columbia highlighted …

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